Competitive Analysis :

• Benchmarking leader brands like Sage, De'Longhi, Philips or Flair

• Benchmarking premium brands like La Marzocco, Victoria Arduino, Wendougee

• Community Management :

  • Managing European fan groups on social medias

  • Connecting a potential buyer with your sales teams

 Distribution :

• Finding the right distribution strategy ( direct to consumer, Coffee Shop, specialized retailers, mass distribution )

• Dedicated or shared showroom in Paris

• Finding locals repair partner and providing community support on Discord or Facebook

 Events :

• Managing inscription and communication for main events

• Stand animation and demonstration